The Break Media Blog

What are you doing this Wednesday, November 18^th?  Well, if you are in the Bay Area and interested in hearing about video advertising from a group of Silicon Valley leaders in the space, join us for the Online Video ROI Council breakfast!  Send an email to rsvp@break.com.  Hope to see you there!

Hi Break followers-

Today we wanted to share David Lieberman’s great write-up on Web TV in USA Today, which mentions Break Media and CTO, Nick Wilson!   Here are the highlights:

• Web TV sets also typically make it possible to watch videos from Internet-based providers including YouTube, Break.com, Blip.tv and SingingFool.

• People also may feel pressure to replace sets every few years to take advantage of new applications that require more powerful hardware.  "That's why there's some debate as to how successful this ultimately is going to be," says Nick Wilson, chief technology officer for Web video firm Break Media. "There's only so much you can do by upgrading software inside the device before you have to go through a hardware revision."

For the online version, click here: http://www.usatoday.com/tech/news/techinnovations/2009-11-13-1Awebtv13_CV_N.htm. 

You can also download the full article from the Break website http://breakmedia.break.com/.

Thursday, November 19th / 8:00pm - $14

Check out the 1^st quarterly “Break.com Improv Night” next Thursday, November 19^th, at 8pm for an outstanding line-up of Comedic talent:

Host: Matty Sumida
8:05 Mike Polk
8:15 Nice Peter
8:25 Chad Zumock
8:35 Nikki Lynn Katt
8:45 Matt Braunger
9:00 Danny Bhoy

Today, Break.com made a joint announcement with partner, Yoostar, the revolutionary home entertainment system that allows users to star in their favorite movie and television scenes.  Break.com and Yoostar made a special stop on the Yoostar Casting Tour in Los Angeles, CA.  The event, held at Santa Monica’s 3^rd Street Promenade, was a huge success and drew a large crowd of Hollywood hopefuls.

The Yoostar Casting Tour Contest, sponsored by L’Oreal Paris and Coke Zero, allows entrants to create and submit a performance using the Yoostar system, which allows you to insert yourself into a scene and act alongside or replace the original actors. The tour began in September in Boston, MA, visiting campuses and malls across the nation.

The Top 10 performances from this joint Los Angeles event will be uploaded to a special Yoostar contest site on Break.com where the tour stop winner will be selected by Break.com users. A panel of judges, including celebrity Jamie Kennedy and Break.com’s VP Creative Lab and Editorial, Jonathan Small, will select winners from all tour stop finalists. Prizes include:

• Grand Prize (1): Walk-on role in a 2010 Lionsgate film.
• Second Prize (1): Walk-on role in a webisode which will air on Alloy Media + Marketing’s Teen.com site.
• Tour stop winners (23): Yoostar system and prize package from L’Oreal and Coke Zero.

Here is a live shot from the event of two of the Break.com hosts trying out the Yoostar entertainment system.