The Break Media Blog - We know guys

August 23, 2010

New Pic of the Day feature on Break.com Homepage!

In an effort to continue to offer funny, fresh, and entertaining content on the Break.com homepage, today we are excited to introduce a new feature called the “Pic of the Day”. In addition to finding and posting the 8 funniest videos on the Break.com homepage each day, the Break Editorial Team will now be scouring the web to select one picture each day that is sure to make cubicle workers around the globe laugh out loud uncontrollably.

When you click on the “Pic of the Day” module, you will also be able to scroll through an ever-growing gallery of all past pictures of the day.

Be sure to check it out now at www.break.com!

Brian Warner

General Manager, Editorial

Break Media

(download)

Posted by Meredith Kendall

Comments [0]

August 19, 2010

Check out Break's Expendables game on Facebook! Big Movie Stars, Big Campaign!

Iconic action heroes thunder across Break Media's properties this month to promote the high-voltage action flick, Expendables. The Break Media Game Studios team managed an old school themed Expendables 8-bit game, built as a FB application which earned over 30K likes on their fan page. Check it out here.

Iconic action heroes thunder across Break Media's properties this month to promote the high-voltage action flick, Expendables. The Break Media Game Studios team managed an old school themed Expendables 8-bit game, built as a FB application which earned over 30K likes on their fan page. Check it out here. Our heavy hitting online program lines up perfectly for the summer blockbuster. Break.com has run three large video homepage takeovers and featuring guest editors from the film who highlight our best action videos.

Posted by Meredith Kendall

Comments [0]

August 11, 2010

Break's Facebook Page Hits 85k+ Fans!

Hi Everyone,

I’d like to start by saying thanks to the amazing fans, users, and supporters of the Break.com Facebook page. We recently hit 85,000 fans and we are growing more and more each day! Additionally, the Break YouTube Channel has upwards of 200,000 subscribers now. We are very excited about the growth of Break’s online community, and we owe it to you!

That’s why we’re taking this opportunity to say thanks and give a little something back. We are giving away two brand new phones to the fans who upload the best videos convincing us of why they need a new phone. Details are here: http://www.facebook.com/Break.

Thanks for your support, keep spreading the word, and if you want a new phone submit your video today—may the funniest fans win!

Greg Huntoon

Director, Social Media

Break Media

(download)

Posted by Meredith Kendall

Comments [0]

July 9, 2010

Introducing the Break.com Sports Channel!

Just in time for the death of sports as we know it (thank you very much LeBron and ESPN) comes the Break Sports Channel.

The Break Sports Channel is your No. 1 destination for compelling, must-watch sports videos hand-picked by our in-house sports editor...me! This is where die-hard and casual fans go to watch the videos everyone is – or will be – talking about. Extraordinary plays. Mascot Fails. Wild fans. Awful announcers. Check it all out here: http://sports.break.com/.

And be sure to follow the Sports Channel on Twitter: http://twitter.com/BreakSports.

Joe Donatelli

Senior Editor, Break Media

(download)

Posted by Meredith Kendall

Comments [0]

July 6, 2010

Break.com announces an iPhone app update!

Hi Break fans and followers-

We have just released an update to our Break.com iPhone app and I wanted to give you a little rundown of the new features.

What’s new?

· More Content—now feeds include ‘G’ and ‘PG’ content.

· Improved and enhanced Search capabilities.

· Increased emphasis on Sharing.

· Ability to Upload pictures & video directly from the Break iPhone app.

How do I get it?

· You can Download or update the app here: http://itunes.apple.com/us/app/id342257973?mt=8.

· Take a moment to Rate it and let us know your thoughts.

· Write a Review on our iTunes page.

· Share it with everyone you know.

And be sure to check out the screenshots in this post. Enjoy!

Matt Specker

Break Media, Sr. Product Manager

(download)

Posted by Meredith Kendall

Comments [0]

June 25, 2010

Round up of E3 from the FileFront.com team!

Team FileFront was in full force at E3 this year, and we had a blast. We hit the showfloor all three days (which our feet hated us for) and posted a smattering of hands-on previews and impressions right from the mega gaming convention. We also were honored to party it up with THQ at our co-hosted party, high atop the Los Angeles Downtown Standard.

Now that we’ve had time to reflect—and slip into a post-E3 coma and recover—we thought it would be useful to give everyone a roundup of the best games we saw this year. It really was tough, and my bank account from 2011 is already in the red.

Anyway, after some slow, torturous adjudication on the part of our writing staff, we can now bring you the top 5 games from E3 2010. Check out our full article for more in-depth reactions and analysis.

Aaaand, here there are!

Signed, Mark Burnham
Break Media Associate Gaming Editor

(download)

Posted by Meredith Kendall

Comments [0]

June 11, 2010

Break Media Wrap-Up Report from Internet Week 2010, NYC!

Hi from Break! We’re checking in after a long and successful run at Internet Week 2010 in New York City!

To kick off the week, Keith Richman, CEO, Break Media, was named in the “Digital Power 50” list by The Hollywood Reporter. CONGRATULATIONS!

The honorees attended a reception at the Waldorf Astoria Monday evening which featured an insightful Q&A with Andy Wallenstein of The Hollywood Reporter, and David Eun of AOL.

Secondly, Break had a strong presence at the IAB conference Monday through Thursday this week, and led a forward-looking session on “Online Video—What’s Now and Next”. Break’s EVP Sales and Partnerships, Andrew Budkofsky, is pictured below discussing everything from maximizing video ROI to 3D video advertising.

And that’s the latest from Internet Week 2010!

(download)

Posted by Meredith Kendall

Comments [0]

May 28, 2010

Talking Men's Style at Yankee Stadium: P&G Blogger Forum

Hi All!

This is Tyler from Break’s editorial staff writing to share my experience in NYC last week for the P&G blogger forum.

Last Thursday’s P&G blogger forum at Yankee Stadium began with a visit from Derek Jeter and ended with a guy who knows more about razors than just about anyone else that you will ever meet. The main thread of the ninety minute conference centered around addressing two topics: 1) What do men appreciate the most when it comes to discussions of style and grooming and 2) How can brands capitalize on that appreciation?

The responses from the panel of men’s lifestyle experts focused almost entirely on making brands themselves more relatable to users on a personal level. We emphasized the importance of social media (especially Facebook) not only as a source for give-aways and promotions but also as the primary tool for engaging users on a person-to-person basis. Even though it’s a practice that seems crucial for content producers, engaging in friendly and less brand-centric conversation with actual users is a concept in which advertisers themselves need to invest much more time and effort if they hope to maintain a competitive edge (no shaving pun intended) in the future.

From an actual content perspective, almost everyone agreed that men respond very well to the informational aspect of marketing when it comes to appreciating style. We agreed that our audiences aren’t necessarily interested in the fact that a new Gilette razor is flashy or cool; rather, they’re interested in understanding the motivations and concepts behind changes in its design. Learning about the science of shaving, explained expertly by Stew Traub of Gilette’s R& D department, allowed us to engage with the Gilette brand on a much more satisfying level than any snazzy commercial could have achieved.

By the end of the conference, we understood why five blades were better than one and why changing the thickness of a super-thin strip of metal by microns in the right place can really improve a man’s shave. Getting a glimpse behind the scenes gave us new knowledge and confidence, both of which should be fundamental elements of any brand marketing that hopes to appeal to men. We learn, we appreciate, and we’re sold!

--Tyler Vickers, Break Media

(download)

Posted by Meredith Kendall

Comments [0]

May 25, 2010

Sneak peak from the Break Media/Ubisoft/XBOX360 exclusive party!

Check out exclusive photos from the Prince of Persia launch party tonight in LA with Ubisoft hosted by Break Media!

(download)

Posted from West Hollywood, CA

Posted by Meredith Kendall

Comments [0]

May 24, 2010

Break.com Android App Now Available!

The day has finally arrived, friends. The Break.com Android App is up and live in the Android Market. If you're one of the many who have chosen Google and Android over the iPhone (or other devices), now you can enjoy watching your favorite Break.com videos and share them with your friends, all from the comfort of your phone.

Go to the Market on your Android device and search for "Break.com" to find and download the app. This is the first release of the app, so please stay tuned for features such as picture galleries and personalization. Hope you enjoy!

(download)

Posted by Greg Huntoon

Comments [0]

Contributors

Tags