The Break Media Blog

Just in time for Super Bowl XLIV, Break is at work creating the ultimate snackfood stadium!

Today, Break Media is excited to announce the launch of the Break game studio and introduce the beta version of MMA FightPicker on CagePotato.com. 

MMA FightPicker, which opens to general availability on February 1^st, is the first title from the Break game studio!

A copy of the press release can be accessed at BusinessWire: http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100125005310&newsLang=en.

And now, it’s time to stop reading and go play the game!  http://fightpicker.cagepotato.com/

We're stoked to announce that our Break.com iPhone App is ready for free download in the iTunes App Store. We launched the app on December 31st, and had tens of thousands of downloads in the first few days alone, far exceeding our expectations. This app has been a labor of love for our development team, who has focused on translating as much of the Break.com experience to the world's favorite handheld device.

Now our fans can take the web's favorite funny videos and pictures with them wherever they go.

Fans have the ability to interact with each video—rating it, adding comments, sharing via Facebook, Twitter, and Digg, as well as the ability to spread through email and SMS. After viewing a video, fans can view related videos and/or all videos by the same user, allowing for a seamless experience. Fans have the ability to surf all of our popular channels, such as TV Shows, Game Trailers, Movie Trailers, and our very own Break Originals.

If you love Break.com and funny videos, make sure to jump into the iTunes App Store and download the official Break.com App.

Utilizing the success of Break.com videos in which couples prank each other, Break.com is hosting a Battle of the Sexes contest through the end of February.  Guys and girls can either challenge each other to a stunt (ex. eating a tablespoon of cinnamon) and see who can complete OR pull the best pranks on each other (ex. guy dumped water on his girlfriend over the shower curtain, she sent in a video retaliating). 

Isn’t a homepage-promoted, cash-winning video on Break.com really the best Valentine’s Day gift?  Break.com thinks so!

Battle of the Sexes will be live from January 1^st to February 28^th, with the winning submissions receiving $600.  Check out the site for more details and a hilarious compilation video that truly captures the nature of the contest: http://info.break.com/static/live/v1/pages/contest/contest-battle-of-the-sexes.html.

Break Media Expands TV Reach through Clearleap Partnership

Popular content creators and aggregators to gain a presence in VOD

December 17, 2009- Los Angeles, CA and Atlanta, GA – Break Media, the Internet’s premier entertainment community for men, today announced an agreement with Clearleap, the Web-based TV technology platform, to bring its popular videos to the TV screen.  The arrangement will allow Break.com to dynamically deliver a portion of their video library to Clearleap’s Content Marketplace, making them instantly available to cable and IPTV providers for use in VOD programming.

The online hub, popular for funny viral and specially produced short form video clips, will syndicate featured content that appears on the Break.com home page by delivering a simple MRSS feed to the TV technology platform.  Clearleap, which successfully deployed its technology platform into the infrastructure of twenty cable and IPTV systems in 2009, will automatically make the content TV ready and deliver Break.com’s video offerings to operators within minutes, making the content workflow simple and seamless for both TV operators and Break.

In addition, the TV technology platform will feature Break.com videos in its premier content bundles, giving Break the opportunity to be featured in pre-packaged offerings such as the Comedy, Pop-Culture, and Viral genres Clearleap currently furnishes to operators. Cable and IPTV providers will also have the option of creating a Break.com VOD channel and can use Clearleap’s filtering technologies to offer programming by rating and topic.

 “Break Media believes in the importance of reaching its core demographic of males 18-34 wherever they are online and on TV,” said Huan Le, VP of Business Development, Break Media. “Clearleap’s experience in VOD made them a natural fit as an offline distribution channel that will increase Break Media’s visibility and reach.”

“Break Media is a welcome addition to our growing portfolio of premium Web content providers”, said Clearleap co-founder and CEO, Braxton Jarratt.  “Cable and IPTV providers view cutting-edge Web video as a compelling way to engage and entertain their customers and Clearleap makes it incredibly easy to make it happen”.

About Break Media

Break Media is the Internet's premier entertainment community for men. The company's owned and operated branded properties Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, and AllLeftTurns combined with the publisher sites in the Break Media Network, reach over 70 million men worldwide on a monthly basis.  Break Media is currently the 32^nd largest Domestic Web property in the U.S. and a recognized leader in the Web video space.  Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.

About Clearleap

Clearleap is a revolutionary TV technology platform that leverages the power and flexibility of the internet to provide content acquisition, management and advertising solutions for the cable and IPTV television industries. Clearleap’s network based technology gives both video service and content providers easy to implement services to vastly improve workflow, monetization, and content capabilities for both VOD and linear programming.  Founded by a team of TV technology veterans and industry experts, Clearleap is based in Atlanta, GA with offices in New York City and data centers in New York, Los Angeles and Atlanta.  For more information, visit www.clearleap.com.

Press Contacts:

Break Media: Meredith Kendall Mkendall@break.com  310.360.4141 x235

Clearleap: Jason Damata jason@fabricmedia.net 917-279-8706

Hello Break Media and Break.com followers!

In the holiday spirit of giving, today Break Media is announcing a new charitable initiative that will run through the end of the year.

Keith Richman, CEO of Break Media, will personally be donating $1 to Childrens Hospital Los Angeles for each new Break.com Facebook fan gained now (December 15^th, 2009) through December 31^st, 2009 (up to $5000).  So, if you’re not yet a fan of Break.com on Facebook, there is no better time than TODAY to become one! 

Just click this link, become a fan, and know that you just raised $1 for Childrens Hospital Los Angeles: http://www.facebook.com/Break.

For more information on ways to become involved with Childrens Hospital Los Angeles, please visit http://www.chla.org/about or http://www.chla.org/donate.